Rebecca Sear, Marketing Director of a regional restaurant chain, is directing a study to identify and assess the in-dining experience of the customers at one of the restaurants. She directs her staff to design a web-based market survey for distribution to 100 of the restaurant's 1265 customers who enjoyed a meal during the past 6 months. For this study, the set of 100 customers is ___.

Question

Quizplus · Accepted Answer

The set of 100 customers is a sample, as it is a subset of the population (all 1265 customers who enjoyed a meal during the past 6 months) and will be used to gather information about the larger population. Option A is incorrect because a parameter is a numerical measurement of a characteristic of a population, not a set of customers. Option C is incorrect because the population refers to all 1265 customers, not just the 100 selected for the survey. Option D is incorrect because a statistic is a numerical measurement of a characteristic of a sample, not a set of customers. Option E is incorrect because the frame is the list or method used to select the sample, rather than the sample itself.

Rebecca Sear, Marketing Director of a Regional Restaurant Chain, Is