Vicary's study of subliminal advertising was remarkable in that:
A)it demonstrated the usefulness of subliminal perception.
B)people actually bought more colas and popcorn after seeing the movie.
C)the subliminal stimuli had no effect on buying behaviour.
D)it never happened.

Question

Quizplus · Accepted Answer

Vicary's study was a hoax; he later admitted that he fabricated the results and the study never actually took place.

Vicary's Study of Subliminal Advertising Was Remarkable in That