In an advertisement,Wayne Gretzky is posing,giving a thumbs-up,by a Ford truck.In this ad,what is the UCS?
A)the Ford truck
B)the good feeling associated with seeing Wayne Gretzky
C)Wayne Gretzky
D)The UCS cannot be determined in this example.

Question

Quizplus · Accepted Answer

The UCS (Unconditioned Stimulus) in this advertisement is Wayne Gretzky, as he is the element that is expected to elicit a positive response or feeling from the audience. The Ford truck is simply a neutral stimulus that is paired with the presence of Gretzky to create a positive association. The good feeling associated with seeing Gretzky would be the UCR (Unconditioned Response), not the UCS.

In an Advertisement,Wayne Gretzky Is Posing,giving a Thumbs-Up,by a Ford