"I didn't like the sermon at all today.It was too long,and that preacher wasn't dressed up enough" would be an example of which type of processing?

Question

Quizplus · Accepted Answer

This statement mainly focuses on peripheral factors such as the length of the sermon and the preacher's attire, rather than the content of the sermon itself. Therefore, this is an example of peripheral-route processing, where someone is swayed by these peripheral cues instead of evaluating the argument or information presented in a more central way.

"I Didn't Like the Sermon at All Today