The strengthening of a response by following it with a pleasurable consequence or removing an unpleasant stimulus is called:

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Reinforcement is the act of increasing the likelihood of a behavior occurring again in the future by following it with a consequence that is pleasurable or rewarding. This can be accomplished through positive reinforcement (adding a pleasurable consequence) or negative reinforcement (removing an unpleasant stimulus). Punishment, on the other hand, is the act of decreasing the likelihood of a behavior by following it with an unpleasant consequence, while extinction is the gradual disappearance of a behavior due to the lack of reinforcement.

The Strengthening of a Response by Following It with a Pleasurable