A common method of measurement used in qualitative research is
A) scales.
B) physiological measures.
C) unstructured interviews.
D) questionnaires.

Question

Quizplus · Accepted Answer

Qualitative research typically focuses on exploring subjective experiences, meanings, and perspectives, which are difficult to capture using standardized measures such as scales or questionnaires. Instead, qualitative researchers often use unstructured interviews that allow participants to freely express their thoughts, feelings, and beliefs in their own words. This approach helps to ensure that the data collected are rich, detailed, and reflective of the participants' unique perspectives. Physiological measures may be useful in some types of qualitative research, but they are typically not the focus of the study.

A Common Method of Measurement Used in Qualitative Research Is