A researcher may choose to use a focus group instead of one-to-one interviews to
A) encourage free expression of views of the participants.
B) increase conformity and consistency of participants' responses.
C) reduce the time needed to collect data.
D) allow more time for lengthy and complete responses.

Question

Quizplus · Accepted Answer

One of the assumptions underlying the use of focus groups is that group dynamics can help people to express and clarify their views in ways that are less likely to occur in a one-to-one setting.The goal of a focus group is not to increase conformity,but this may sometimes occur if participants go along with the group.This type of data collection often takes more time that with one-on-one interviews.Focus groups often do not allow for lengthy responses by individuals.

A Researcher May Choose to Use a Focus Group Instead