Which is true about focus groups?
A) Researchers may elicit the assistance of moderators who share common characteristics with the participants.
B) A moderator or facilitator conducting a focus group will always be the researcher.
C) Focus group leaders understand that they can alter the procedures or script developed by the researcher.
D) The recommended size of a focus group is three to four participants.

Question

Quizplus · Accepted Answer

Researchers may elicit the help of moderators or facilitators who share common characteristics with the participants.A moderator or facilitator conducting a focus group may or may not be the researcher.Focus group leaders should be thoroughly trained and understand the importance of following the procedures or script developed by the researcher.The recommended size of a focus group is five to eight participants.Larger focus groups are sometimes used but may be more difficult to moderate and difficult to transcribe the recording.

Which Is True About Focus Groups