The Goods-Services Continuum consists of which set of the following categories?
A) No goods, some goods, even mix, some service, no service
B) Pure goods, core goods, core services, pure services
C) No service, some service, good service, excellent service
D) Self-service, help desk service, face-to-face service, service-with-a-smile
E) None of these

Question

Quizplus · Accepted Answer

The Goods-Services Continuum categorizes offerings based on the balance of goods and services, ranging from pure goods to core goods, core services, and pure services.

The Goods-Services Continuum Consists of Which Set of the Following