What kind of product is defined by a set of intangible features?
A)An evening gown or a tuxedo
B)A championship football game
C)A service
D)A sports car
E)All of the above

Question

Quizplus · Accepted Answer

A service is defined by a set of intangible features, such as expertise, knowledge, time, and attention to detail, that cannot be seen or touched but are key to delivering value to the customer. While an evening gown, a tuxedo, a championship football game, and a sports car have some intangible features (such as prestige, excitement, and status), they are primarily defined by their tangible features, such as design, material, performance, and outcomes.

What Kind of Product Is Defined by a Set of Intangible