In a television advertisement,a young man is shown to be the center of attraction for young and attractive models because he drives the luxury car brand,Exotica.The advertisement targets young,single men.In the context of embedded marketing,which of the following statements is true?
A) The Exotica brand in the advertisement is the unconditioned stimulus.
B) The male viewers are unaffected by the appearance of the attractive models in the advertisement.
C) The attractive models in the advertisement are the conditioned stimulus.
D) The advertisement will work best if the Exotica car precedes the appearance of the attractive person.
Correct Answer:
Verified
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