David Harper,the marketing manager of a large cosmetic company,observes that when the company decreases the price of its premium deodorant brand,there is an increase in the level of sales of the brand.If the company increases the price of its premium brand,there is a decrease in the level of sales of the brand.In the context of experimental research studies,the changes in price represent the

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The independent variable is the variable that is being manipulated in the experiment to see its effect on the dependent variable. In this case, the price of the premium deodorant brand is being manipulated to observe its effect on the level of sales of the brand, which makes it the independent variable.

David Harper,the Marketing Manager of a Large Cosmetic Company,observes That