Zephyr is Nadia's favorite clothing brand.Recently,Zephyr was involved in a scandal for using child labor. Despite knowing about the scandal,Nadia continues to shop at Zephyr.This makes her feel uneasy as she is against child labor.In this scenario,Nadia's feeling of uneasiness is best explained by the concept of

Question

Quizplus · Accepted Answer

Cognitive dissonance is a psychological theory that refers to the mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas. In this scenario, Nadia's belief that child labor is wrong conflicts with her action of continuing to shop at Zephyr, even after learning about their involvement in using child labor. The conflict between her belief and action creates a feeling of uneasiness, which is best explained by cognitive dissonance.

Zephyr Is Nadia's Favorite Clothing Brand