Hugh buys a new calculator for $125 from the PaperMills stationery store.A week later,he sees an ad from another stationery store,StationMax,selling the same calculator for $65.Hugh feels guilty about having wasted so much money on the calculator but justifies his action by saying that StationMax items are always of poor quality.In the context of attitudes,Hugh's statement reflects an attempt to reduce his

Question

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Hugh's statement about StationMax's poor quality products is an attempt to reduce the cognitive dissonance he is experiencing from realizing he could have saved $60 if he had bought the calculator from StationMax instead of PaperMills. By attributing the price difference to product quality, he can justify his prior behavior and maintain a positive self-image.

Hugh Buys a New Calculator for $125 from the PaperMills