Susan drives by an unusually colorful apartment building each day on her way to and from work.Initially,she does not think much of the structure and has a mild dislike for it.However,after several months of commuting,she starts to like the apartment building and is even considering renting an apartment there.This change in Susan's feelings about the building best demonstrates

Question

Quizplus · Accepted Answer

Susan's change in feelings towards the colorful apartment building is most likely due to the mere exposure effect, which is when people develop a preference for things simply because they are familiar with them or have been exposed to them repeatedly. As Susan commuted past the building multiple times, she became more familiar with it, and her feelings toward it changed from mild dislike to liking.

Susan Drives by an Unusually Colorful Apartment Building Each Day