Katie,a new employee,reminds herself of what she saw others wearing on her interview and follows suit because she wants to fit in.This is an example of normative social influence.

Question

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Normative social influence refers to the pressure to conform to social norms and expectations in order to fit in and be accepted by a group. In this scenario, Katie is conforming to the dress code norms she observed during her interview in order to be accepted by her new coworkers.

Katie,a New Employee,reminds Herself of What She Saw Others Wearing