RFM analysis analyzes and ranks customers based on ________.
A)their purchasing patterns
B)their income status
C)their residential location
D)Both A and B are correct

Question

Quizplus · Accepted Answer

RFM analysis analyzes and ranks customers based on their purchasing patterns, which includes factors such as how recently they have made a purchase, how frequently they make purchases, and how much they spend on average. Income status and residential location may also be factors to consider, but they are not the primary focus of RFM analysis.

RFM Analysis Analyzes and Ranks Customers Based on ________