Coca-Cola's failed attempt to launch a new formula in 1985 is an example of:

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In 1985,the Coca-Cola Company decided to change the flavor of Coke in response to Coke's shrinking share of the cola market.Despite careful market research,Coca-Cola failed to anticipate Coke drinkers' negative response to the new Coke formula and was caught without a response to the outcry.Within three months,Coca-Cola realized it had to revive the old Coke formula under the brand name Coca-Cola Classic.In the meantime,Coke lost significant market share to rival Pepsi.Today,one would expect Coke executives introducing a reformulated drink to predict more consumers' reactions to the drink and to prepare a response to each reaction.

Coca-Cola's Failed Attempt to Launch a New Formula in 1985