What term describes the price at which a consumer is indifferent between buying a product and going without it?
A)Value creation
B)Competitive advantage
C)Consumer surplus
D)Maximum willingness-to-pay
E)Value chain

Question

Quizplus · Accepted Answer

The term that describes the price at which a consumer is indifferent between buying a product and going without it is Maximum willingness-to-pay. This refers to the maximum amount a consumer is willing to pay for a product or service before deciding that it's not worth the cost.

What Term Describes the Price at Which a Consumer Is