In behavioral economics,salience is best exemplified by
A) consumers responding differently when posted prices increase rather than when prices increase because of sales tax increases.
B) consumers responding the same regardless of how prices change.
C) the end of a controlled experiment.
D) consumers responding differently when income increases permanently rather than temporarily.

Question

Quizplus · Accepted Answer

Salience refers to the prominence or importance of a particular attribute or feature. In this case, the salience of a price change is greater when it is directly visible to consumers (such as through posted prices) compared to when it is hidden (such as through an increase in sales tax). Therefore, consumers are more likely to respond differently to a price increase that is salient (posted prices) compared to one that is less salient (tax increase).

In Behavioral Economics,salience Is Best Exemplified by