Consumers often purchase products that,afterward,they regret purchasing.This can be explained by
A) consumers trying products to determine if their consumer surplus increases.
B) consumers trying products to determine if firm advertising is honest.
C) consumers trying to minimize expenditures.
D) consumers trying to maximize choice.

Question

Quizplus · Accepted Answer

Consumers may try new products to see if these purchases increase their consumer surplus, which is the difference between what consumers are willing to pay for a good or service versus what they actually pay. If the product does not meet their expectations or needs, they may experience regret.

Consumers Often Purchase Products That,afterward,they Regret Purchasing