For much of its history,General Motors was characterized by having versions of the same car with different nameplates,e.g.,Chevrolet vs.Cadillac.This business model has seemed less successful in recent years.What might explain this?
A) Consumers have more information concerning costs and quality.
B) Consumers have more information concerning costs but not quality.
C) Sellers have more information concerning costs but consumers have more information about quality.
D) Consumers have less information concerning costs and quality.

Question

Quizplus · Accepted Answer

With the rise of the internet and access to information, consumers are now better informed about the costs and quality of products. This means that they are more likely to compare different models and see through the marketing tactics of offering the same car with different nameplates. As a result, companies like General Motors may need to rethink their business model and focus on offering unique and compelling products to remain competitive.

For Much of Its History,General Motors Was Characterized by Having