Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees,laws,and policies.

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Research suggests that individualistic cultures (which are prevalent in developed economies like the U.S. )are more likely to trust e-commerce because purchases are backed by mechanisms based on individualistic cultural norms: guarantees,laws and policies,and security measures.

Collectivist Cultures Are More Likely to Trust E-Commerce Because of Safety