The business philosophy of focusing on meeting customers' wants and needs is called the:
A)Value-generation proposal.
B)Perceived value thesis.
C)Marketing concept.
D)Integrated marketing philosophy.

Question

Quizplus · Accepted Answer

The marketing concept is a key business philosophy that emphasizes the importance of understanding and meeting the wants and needs of customers. It involves identifying the target market, developing a product or service that meets customer needs, and promoting it effectively. The goal is to create value for customers, which in turn leads to long-term success for the business.

The Business Philosophy of Focusing on Meeting Customers' Wants and Needs