Roger is a new salesperson for an insurance company.He is often told his products are not a good value.To increase value he could attempt to:
A)Lower benefits.
B)Raise costs.
C)Raise benefits by more than the increase in costs.
D)Lower costs by more than the reduction in benefits.

Question

Quizplus · Accepted Answer

To increase the value of his products, Roger should raise the benefits by more than the increase in costs. This will ensure that customers feel like they are getting more for their money, which can make the products more attractive and increase sales. Lowering benefits or raising costs will likely have the opposite effect and make the products even less appealing to potential customers. Lowering costs by more than the reduction in benefits may be an option, but it is not as effective as increasing benefits.

Roger Is a New Salesperson for an Insurance Company