"The place a brand or product has carved out in the minds of its customers" refers to:
A)Utility
B)Customer delight
C)Positioning
D)Assessment

Question

Quizplus · Accepted Answer

The term referring to the place a brand or product has carved out in the minds of its customers is 'positioning'. It refers to how customers perceive and distinguish a brand or product from its competitors, based on factors such as price, quality, benefits, and overall image. Positioning is crucial in the marketing and promotion of a brand or product, as it helps to create a unique identity and value proposition that resonates with customers.

"The Place a Brand or Product Has Carved Out in the Minds