Restaurants sometimes intentionally set up their exhaust systems to blow in the direction of a street where potential customers will smell the fumes and be attracted to the restaurant.They are attempting to overcome the _________ property of selling services.

Question

Quizplus · Accepted Answer

The property of intangibility refers to the fact that services cannot be seen, tasted, felt, or smelled before they are purchased, and therefore customers cannot fully evaluate them before purchase. By intentionally spreading the smell of the food through their exhaust system, restaurants are attempting to overcome this property and provide a tangible experience for potential customers.

Restaurants Sometimes Intentionally Set Up Their Exhaust Systems to Blow