__________ is somewhat like goodwill on a company's balance sheet.
A)Customer delight.
B)Brand equity.
C)Internal customer satisfaction.
D)Perceived value.

Question

Quizplus · Accepted Answer

Brand equity is the value of a brand name, including its reputation, popularity, and customer loyalty. It is similar to goodwill, which is an intangible asset that represents the value of a company's reputation and customer base. Both brand equity and goodwill are important for a company's overall value and financial success.

__________ Is Somewhat Like Goodwill on a Company's Balance Sheet