A clothing salesperson who emphasizes how well known her company's labels are among teenage consumers is selling based on:

Question

Quizplus · Accepted Answer

The salesperson is emphasizing the popularity of the company's labels among teenage consumers, which is a demonstration of brand equity. Brand equity refers to the value and recognition that a brand holds in the marketplace, and is often based on a brand's reputation, customer loyalty, and awareness among target consumers.

A Clothing Salesperson Who Emphasizes How Well Known Her Company's