As sales manager,you want to assess how well your sales reps are capturing the potential business in their territories.To make this assessment,you might calculate:

Question

Quizplus · Accepted Answer

Account penetration ratios would be the most appropriate measure to assess how well your sales reps are capturing potential business in their territories. This ratio would give you an idea of how many accounts your sales reps have successfully penetrated and are doing business with, compared to the total number of accounts in their territory. This will help you identify areas where your sales reps need to focus on improving their sales efforts. Expense ratios, calls per day ratios, and order cancellation ratios are not directly related to assessing sales reps' ability to capture potential business in their territories.

As Sales Manager,you Want to Assess How Well Your Sales