Getting current customers to buy more of your product is a lot less expensive than convincing potential customers to try your product for the first time.

Question

Quizplus · Accepted Answer

It is generally agreed upon that retaining existing customers and increasing their loyalty is more cost-effective than acquiring new customers. Existing customers have already experienced the benefits of the product and are more likely to make repeat purchases, resulting in increased sales at a lower cost compared to acquiring new customers through advertising and marketing efforts.

Getting Current Customers to Buy More of Your Product Is