Which of the following is the best measure of product's value to the customer?
A) the number of product benefits
B) whether or not the customer returns to purchase another product
C) the size of the gap between the price paid and competitors prices
D) the size of the gap between product benefits and price

Question

Quizplus · Accepted Answer

The size of the gap between product benefits and price is the best measure of a product's value to the customer because it takes into account both what the customer is getting (product benefits) and what the customer is giving up (price). A large gap between the two indicates that the customer is receiving more value than what they are paying for, therefore making it a valuable product to them. The other options (A, B, C) are not as strong indicators of a product's value because they do not necessarily reflect the balance between benefits and price.

Which of the Following Is the Best Measure of Product's