Lisa is a marketing consultant who is trying to help a regional company design an advertising campaign that will appeal to the local population. Her report should take into account things such as the age, income, and ethnic composition of the area's population. What term best describes this?
A) sociological warfare
B) demographics
C) natural resource management
D) psychographics

Question

Quizplus · Accepted Answer

Demographics refers to the statistical data of a population, including factors such as age, income, and ethnicity. This information is important for businesses and organizations when designing marketing strategies and campaigns that are tailored to the needs and preferences of a specific demographic.

Lisa Is a Marketing Consultant Who Is Trying to Help