Every January Procter & Gamble distributes special coupons for some of its leading brands and pays the Special Olympics 10 cents for every redeemed coupon. This tie-in between Procter & Gamble and the Special Olympics is an example of cause-related marketing.

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The statement is true. Cause-related marketing is a promotional strategy that involves a partnership between a for-profit company and a non-profit organization or cause. In this case, Procter & Gamble has teamed up with the Special Olympics, and the 10 cents donation for every coupon redeemed is a way to support the cause while also promoting their brands.

Every January Procter & Gamble Distributes Special Coupons for Some