What do we call the social movement supporting the consumer's right to be informed, to be safe, to choose, and to be heard?
A) consumerism
B) customers first
C) cause-related marketing
D) social marketing

Question

Quizplus · Accepted Answer

Consumerism refers to the social movement that supports the consumer's right to be informed, to be safe, to choose, and to be heard. It is an ideology that encourages the protection and promotion of consumer rights and interests by individuals and organizations. Customers first and cause-related marketing are marketing strategies that focus on meeting customer needs and supporting social causes, respectively. Social marketing is a broader concept that involves using marketing principles to promote behavioral change for social good.

What Do We Call the Social Movement Supporting the Consumer's