Harbour Paint Products Inc. proactively implemented an incentive program that rewarded employees for soliciting customer feedback on its new deck stain product. Outside sales professionals, inside customer service representatives, and partner retail associates were asked to contribute a minimum of seven customer impressions (positive or negative) each week into a company marketing database. What did this program promote?

Question

Quizplus · Accepted Answer

The incentive program promoted consumerism and the right to be heard by encouraging employees to solicit customer feedback on the company's new deck stain product. This allowed customers to have a voice in the development of the product and gave the company valuable feedback for future improvements.