Which of the following serves as a good example of a proactive socially responsible approach toward global marketing?
A) asking business vendors to comply with human rights policies, safety rules, and sustainable environmental goals
B) partnering with the low-cost providers of goods and services, because this strategy serves the interests of stakeholders and shareholders
C) providing one's customers with the best value at the lowest cost and doing what it takes to make that happen
D) refusing to do business with unethical companies.

Question

Quizplus · Accepted Answer

By asking business vendors to comply with human rights policies, safety rules, and sustainable environmental goals, a company is demonstrating a proactive socially responsible approach toward global marketing. This shows that the company is not only focused on profits but also on ethical considerations and the long-term impact of its actions. This approach is likely to win the trust and loyalty of customers who are increasingly concerned about the ethical practices of the companies they do business with.

Which of the Following Serves as a Good Example of a Proactive