Smaller firms tend to begin with exporting and move along the spectrum as the business develops.

Question

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It is common for smaller firms to start with exporting as it allows them to test the waters in international markets before committing to other forms of internationalization such as foreign direct investment or joint ventures. As the business develops and gains experience, it may move along the spectrum towards more complex forms of internationalization.

Smaller Firms Tend to Begin with Exporting and Move Along