To increase size and market power in its industry, what type of merger would a firm consider?

Question

Quizplus · Accepted Answer

A horizontal merger is when two companies in the same industry combine to increase their market power and size. This type of merger allows the firm to expand its customer base, reduce competition, and potentially increase profits. A generic merger, vertical merger, or conglomerate merger would not necessarily lead to increased market power in the same industry.

To Increase Size and Market Power in Its Industry, What