Starbucks aggressively opens conveniently located stores that provide customers with easy access to gourmet coffee beverages and pastries. This is an example of providing place utility.

Question

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Place utility refers to the value consumers place on having a product or service available in a convenient location. By opening stores in easily accessible locations, Starbucks is providing place utility for their customers who desire their products.

Starbucks Aggressively Opens Conveniently Located Stores That Provide Customers with Easy