Business marketers direct their efforts to people who purchase their products for personal use.
Correct Answer:
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Q28: Business marketers direct their efforts to customers
Q29: Today's businesses use customer relationship management to
Q30: Value is based on a customer's perception
Q31: Businesses use CRM techniques to deliver value
Q32: A firm's marketing mix refers to the
Q34: Underpromising is an effective way to generate
Q35: One benefit of achieving consumer loyalty is
Q36: Successful companies strive for customer satisfaction and
Q37: Demographic market segmentation is based on measurable
Q38: Many firms develop a formal marketing plan
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