Gatyam Appliances is trying to build customer satisfaction. Which of the following strategies is most likely to help them achieve this goal?
A) They should be very conservative, underpromising on product claims. It is better to have customers expect too little and end up being pleasantly surprised than to have them expect too much and end up being disappointed.
B) They should build a close full partnership with every customer.
C) They should focus on creating favourable customer perceptions but keep the claims honest and realistic.
D) They should overpromise on the quality and performance of the appliances in order to generate the greatest possible interest.

Question

Quizplus · Accepted Answer

Focusing on creating favourable customer perceptions while keeping the claims honest and realistic is most likely to help build customer satisfaction. Overpromising can lead to disappointment, and underpromising may result in missed sales and lack of trust. Building a close full partnership with every customer may not be feasible or necessary for all types of businesses.

Gatyam Appliances Is Trying to Build Customer Satisfaction