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The Prius Is Toyota's Hybrid Sedan on the Market Today

Question 166

Multiple Choice

The Prius is Toyota's hybrid sedan on the market today. Why is this product is a key player for Toyota?


A) It is a key player in their efforts to achieve mass customization.
B) It is a key player in their plan to implement environmental scanning.
C) It is a key player in their use of primary marketing.
D) It is a key player in their green marketing strategy.

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