Studies have shown that about 27 percent of consumers can be classified as first adopters. They are the people who are willing to try new and unproven products. The remaining consumers tend to take a wait-and-see attitude before they will buy the product.

Question

Quizplus · Accepted Answer

Studies typically classify a much smaller percentage of consumers as first adopters, often around 13.5%, according to the Diffusion of Innovations theory by Everett Rogers. The majority of consumers are indeed more cautious and fall into later categories such as the early majority and late majority.

Studies Have Shown That About 27 Percent of Consumers Can