A major advantage of publicity is that it gives marketers a significant degree of control over the message it presents to potential customers.

Question

Quizplus · Accepted Answer

The statement is false. The main advantage of publicity is that it can reach a large audience through third-party sources such as news media or social media influencers, but marketers do not have complete control over how the message is presented. The message can be interpreted differently by different people and can sometimes even backfire if negative publicity is generated.

A Major Advantage of Publicity Is That It Gives Marketers