Canadian Tire recently announced it would market Debbie Travis products in its stores. What is this an example of?
A) comarketing
B) creating a private label
C) brand extension
D) cobranding

Question

Quizplus · Accepted Answer

This is an example of cobranding, where two established brands collaborate and market a product together. In this case, Canadian Tire is partnering with Debbie Travis to sell her branded home décor products in their stores.

Canadian Tire Recently Announced It Would Market Debbie Travis Products