What is the idea behind integrated marketing communication?
A) to hit each potential customer with a highly personalized "package" of advertising messages
B) to channel every customer to the sales department
C) to make sure every advertising medium is used to the fullest possible extent
D) to create a unified message across multiple channels of communication

Question

Quizplus · Accepted Answer

The idea behind integrated marketing communication is to create a unified message across multiple channels of communication, ensuring consistency and coherence in the message delivered through each medium. This helps to reinforce the brand image and build trust and credibility with the audience. It involves a coordinated effort among different departments (such as marketing, sales, and communication) to deliver a consistent and compelling message through various channels like TV, radio, print, digital, social media, and events. By integrating all these channels, a company can create a strong brand image and engage customers effectively.

What Is the Idea Behind Integrated Marketing Communication