Producers use channel intermediaries to move products more efficiently and effectively from factories to consumers.

Question

Quizplus · Accepted Answer

Channel intermediaries, also known as middlemen, play a crucial role in the distribution process by performing functions such as storage, transportation, and promotion of products. They can help producers reach wider markets and increase sales by providing access to distribution channels and leveraging their expertise in marketing and logistics. Overall, using channel intermediaries can often be a more efficient and cost-effective way for producers to get their products to consumers.

Producers Use Channel Intermediaries to Move Products More Efficiently and Effectively