Firms that produce items for which customers are not willing to make special trips or travel long distances to buy normally use an intensive distribution strategy.

Question

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Intensive distribution refers to making the product readily available to customers by placing it in as many retail outlets as possible, such as supermarkets and convenience stores. This strategy is commonly used for products that customers do not want to go out of their way to purchase, such as household goods or basic consumer products.

Firms That Produce Items for Which Customers Are Not Willing