Many medium- and high-priced products use a selective distribution strategy.

Question

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Selective distribution strategy involves limiting the number of retailers or distributors who sell a product. This strategy is commonly used for medium- and high-priced products to maintain the perception of exclusivity and quality. By carefully selecting the retailers or distributors, the brand can maintain greater control over the presentation and messaging of the product.

Many Medium- and High-Priced Products Use a Selective Distribution Strategy